BRA Day to Raise Awareness of Breast Reconstruction

Every year, there are a number of events and awareness movements to raise awareness of breast cancer, which takes from us many of our mothers, grandmothers, sisters, wives and friends. But on October 17, the first-ever BRA Day will launch a campaign to remind us all about life after breast cancer.

BRA Day, or Breast Reconstruction Awareness Day, aims to educate breast cancer survivors, their families, and everyone else about the choices women have when it comes to reconstruction following mastectomy. Seventy per cent of women eligible for breast reconstruction are left uninformed about their options or their rights.

Promoting Breast Reconstruction awareness for mastectomy patients

For example, if your mastectomy is covered by insurance, then it must also cover your reconstruction by a plastic surgeon. Also, you have options as to when to undergo reconstruction; you can choose to have your breasts reconstructed the same day of your mastectomy, or you can wait and have it done at a later date.

There are even different kinds of breast reconstruction procedures. Tissue expanders are one option, which are inserted under the pectoral muscles, while Flap reconstruction borrows tissue from another part of the body to replace the lost breast.

The fact is, information about breast reconstruction simply isn’t being imparted to patients. Less than a quarter of women are aware of the range of reconstruction options available to them, are familiar with the expected quality of results, and that the timing of their breast cancer treatment in conjunction with their decision to undergo reconstruction can have a huge impact on their options and possible results.

In 20 countries around the world, and in cities across the country such as New York, Chicago, Miami, New Orleans and Los Angeles, people are making a concerted effort to change those statistics. One hundred per cent of women should know their rights. If you’re interested in supporting the cause, attend one of the events in your city, or if your city isn’t having an event, join online on BRA Day’s Facebook or Twitter. And if you can, visit to donate.